Born to tell stories, Lacey sometimes imagines herself as a medieval minstrel educating and entertaining people wherever she goes.
Her degree in Broadcast News from Washington State University helped hone her storytelling skills and put her on a track towards the professional communications field. Right out of college, Lacey spent one year working for a digital marketing company in Vancouver Washington. Inspired by the industry, she furthered her education in Search Engine Optimization and digital marketing at the Search Engine Academy of Oregon. Lacey founded Spry (then Wipple, Inc.) in 2011 and continues to entertain and educate people as the CEO and Lead Digital Marketing Educator. She teaches people how to see into the heart of their business, and effectively communicate their story to those who will benefit from the value they are bringing into the world.